Steinbeck Hitchcock and Yes, Lifeboat

What on earth do Steinbeck and Hitchcock have in common? Well, nothing except that they made a film together called Lifeboat. They did not even share any common interests in terms of their work. John Steinbeck created novels such as Grapes of Wrath which is still considered as a literary masterpiece even by modern critics. The novel was highly controversial at the time it was first published in 1939 due to the anti-capitalist sentiments. But it also won the Pulitzer Prize. This and his work later were instrumental in getting John Steinbeck his maiden Nobel Prize for literature. Steinbeck also wrote some comedies such as Cannery Row and Tortilla Flat but thrillers, not any that I know of.

Alfred Hitchcock lived thrillers and absolutely thrillers. However, he did take some diversions into other genres such as comedies in Mr. and Mrs. Smith and also some nonfiction films just before the Second World War. After the war, he mostly stuck to what he knew best and that was making thriller movies. I don’t know what Steinbeck was thinking about while writing Lifeboat. Was he intentionally making a thriller or just an interracial film with a hypothetical situation about people from various communities of German and allied forces getting together and having to do battle together? I think it’s later and that’s where Steinbeck came into the picture.

Originally the screenplay of Lifeboat was credited to John Steinbeck. But after the film was released Steinbeck requested his name to be removed from the credits because he felt the film had unkind words against organized labor. However, the British and American press at the time thought the film glorified German characters and denigrating the US and British characters. Modern critics see things differently though. Hitchcock defended his characterization because he respected his movie villains. Characterization of a villain has been the hallmark of Hitchcock films over the years. The moral of the story in his opinion was to get the allies together to fight against Nazis.

Lifeboat was nominated for 3 Oscars but received none and it was not commercially very successful either due to the negative publicity and controversies surrounding the film. It was Hitchcock who came up with the idea for the film and considered several top writers at the time for the project including Ernest Hemingway and A J Cronin. Hitchcock didn’t use music in the film as he thought it was imprudent to do so. Where would music come from in the sea? He retorted when asked about it. He was countered with where would the cameras come from in the middle of the sea?

I am a diehard Hitch fan and have seen all his best work and more. I never felt him being racist or unkind to any community unless it is for the characterization. The very fact that he chose Steinbeck for this project confirms this fact for me. But it is a strange combination all the same. After so many years of Hitchcock, it is difficult to associate him with a writer who is not at all a thriller writer. It is a lonesome but great alliance all the same.

Why Packaging Labels Should Be Clear

It is an age when consumers are the most demanding. When purchasing a product, any customer has a specific set of requirements, which the buyer needs to meet. The requirements of the consumer are based on the kind of product which is being purchased and of course the purpose of use. Thus, it is important that retailers and manufacturers offer complete transparency, especially in case of food products.

Labels are an integral part of packaging. But the important fact is that the labels should ideally serve their purpose. They should offer all that the customers are looking for in terms of information. If the labels are not informative or clear, the manufacturer might lose out a chunk of customers.

Importance of Packaging labels Clarity

Source of Information:

Labels are the only source of information about a product. A label needs to be clear so that the consumer gets all the necessary information needed before use of the product. If there is no such information, consumers might be in doubt and they will lose faith on the product. This is especially important in case of food products, where consumers need to necessarily have some information on the product. This includes information, on the calories, nutrition count, method of use, storage information and more.

This is also most important in case of pharmaceutical packaging. Buyers need specific information related to the product, which includes ‘best before date’ and composition information. If labels are not clear, customers will not buy the product next time. They will instead opt for another product which offers them complete information related to the product.

Brand Image:

If your package isn’t clear and professionally done, your company might lose its integrity. The consumers might have suspicion in their minds about the product since they have no clarity of information regarding different things. It doesn’t help the brand image. Besides, consumers never purchase anything unless they are aware of the content. Would you like to purchase a package of cookies if you are not aware of the calories or the ingredients?

Also, having a clear packaging is not enough. You need to know what should be included in the packaging label as per the manufacturer. There is usually no formal definition of what needs to be included in the label. But, you need to include information as per the requirements of Food and Drug Administration authority. Thus, labels which do not offer clear information also mean they are not complying with the safety standards.

If there is a natural product, the label should be clear with information. Such information includes words like ‘minimally processed’, ‘gluten free’, ‘simple’ or natural. If such words are present, the buyers are actually sure that the product is safe for use. Also, there should be certification or logo about the product being safe for use.

Thus, whenever you buy a product, ensure that the product has a clear label. It includes all necessary information about the product. If there is no clear label, it might be possible that the company is hiding something.

Pigments, Dyes & Inks

Pigments are items that are insoluble and need to be blended in binders so that they hold on to the substrate.

Dyes are used for artistic, decorative and aesthetic reasons but besides these applications did you know that they play a vital role in medical and biological imaging. Some fluorescent and contrast dyes highlight specific organs or cells during medical testing to indicate presence of certain diseases. They assume great importance during election times in some countries by acting as identifiers, for example purple dye is used to mark the fingers of voters. Sheep herders use wool dyes for marking sheep in the flock. Lasers that are dye-based emit laser light over varied wavelengths resulting in laser beams that are ‘tunable’ and these in turn perform important functions in astronomical research, medical applications, manufacturing and spectroscopy.

Pigments occupy a place of great importance in the world of plastics, paints, inks, cosmetics, textiles, food and many more. Car finishes, artist’s paints and light reflecting signs get their glow from the pigments which can be either organic or inorganic. They are superior to dyes in the context of retaining their color for many years and being able to withstand powerful light, intense heat or extreme chemical agent or weather conditions.

Inks are a liquid medium containing pigments or dyes and they are utilized in printing, pens and tattoos. There are some inks which can cause a permanent change in colour and they include anti-counterfeiting inks, a few fountain pen inks, some gel inks and the paper currency inks. Reaction with the cellulose in the paper results in the permanency of colour. Though they do not fall under the conventional inks, liquids that go into the inkjet technologies also are benefited from the research conducted to further develop the conventional inks.

Professionals engaged in the field of pigments, dyes and inks are focused on developing novel formulations that require less expensive materials, are steadfast in their colour, have good flow properties, more stability or interact more efficiently with substances they come into contact with. Pigments and dyes used in ancient pieces of art and historical artifacts are being analyzed by the relevant professionals to find out new substances that will be compatible with the ancient pigments and dyes for deciding the ways and methods of restoration and preservation.

Owners of varied dyes and pigments production facilities like organic pigments manufacturers, vat dyes manufacturers, pigment blue manufacturers and napthol manufacturers in India strive to supply sustainable colorants that are of top quality and cause minimal harm to human and environmental life. All of them have well equipped technical facilities that test the stock mixes, incoming materials and outgoing orders of the customer. Each one of them is committed to provide products of highest standards to the customers and ensure their maximum satisfaction.

Music Producers – You Can Pursue Your Passion

Something thats always bugged me about music production is we limit it. If you tell someone that you are a music producer you either have a Benz, or a loser with a dream.

For some reason people have this idea that there is no middle ground in a music production career. Either you’re making millions or its a hobby.

Thats just not true. Why can’t you be a music producer who makes a modest 60-70k per year? That’s more than most people make with their little college degrees. Not to mention you’re doing something you enjoy. You were born with a passion and talent for music, why not take advantage of it?

You don’t have to be the next timbo or neptunes. Their is a lucrative career in TV music, movie score, commercial jingles, etc… Those are just a few of the things you can do to make money as a music producer.

I think the real reason people are scared of pursuing a career in music is because it requires you to be an entrepreneur. Sure there are production companies you can work for, but you still are an entrepreneur. You are CREATING a product. The product obviously is your music.

You can choose to sell your product any way you choose. Some producers choose to sell them to production companies, who then re-sell them for more profits. Some producers sell them online to up and coming artist. Some producers sell them to big budget artist for $40-$50k per beat.

The King James Onlyists’ Nightmare

Last Sunday night’s big event came as a shock to the small church – the St James Congregational Baptist Church in Silock, Alabama. An elderly group of five men and women were participating in a Bible class when a young preacher ran and told them to leave their class and walk with to the nave.

“What is it, Pastor?” one of the ladies asked the question everyone was wondering. “Just follow me as quickly as you can!” he said urgently. “You’ll be in for a shock.” As they approached the door to the right side of the nave, everyone could see a bright light beaming radiantly from the square mirrors.
As they went in, they looked and saw a bright angel. Everyone fell on the floor and began worshipping him. “No!” the celestial being said in a booming voice. “You must not worship me for I am only a servant of the Lord, much like yourselves.”

The angel turned down his brightness gradually so that he appeared as a human being. “Is this better?” he asked the stupefied congregation. “Please. Everyone sit. I have come on a mission. Your little group has been chosen to come with me in a time machine to watch some of the greatest events in the Holy Bible.”

Everyone sat up in astonishment as a large translucent box gradually appeared behind the angel.
“I know all of this is hard to take in, but the Lord has scheduled three events of the Bible that you as a group must choose… What scenes do you want to see?”

Although the five people and the pastor still had their mouths and eyes were stretched open as wide as possible, one of the elderly women asked, “Can I see when God found out Adam and Eve sinned in the Garden?”
“So be it,” the angel said.
“I’d like to see is Moses parting the waters.”
The angel said, “So be it!”
Then a man said hesitantly, “Can I see Jesus as He was being tempted by Satan?” “So be it,” said the angel. “Now, let’s all get into the time machine and watch these scenes.”

All five parishioners and the pastor got into the machine together with the angel and they suddenly vanished. In a matter of moments, the time machine arrived in the Garden of Eden. They stepped out into the garden, they saw Adam and Eve looking down in shame before God who was in the form of a mist. The angel told them they would be invisible where they went.

As the scene unfolded God spoke to Adam and Eve in a language, the elderly travelers couldn’t understand the language that they were speaking. The angel knew what they were thinking and said to them, “They are speaking in an ancient form of Hebrew.” Suddenly, the group stared at each and they looked upset and the angel knew why.

Thirty minutes later, after they saw the two other Biblical scenes, they looked extremely discouraged and all looked a little depressed. One of the elderly ladies got angry and said, “Why wasn’t everyone in the scenes speaking in English straight from the King James Bible?” An elderly man shouted, “This setup must have been a scam! Those people from the Bible must have been actors!” “Everybody knows everyone in the Bible spoke old English from the King James Bible – the perfect Word of God!”